News
Europe’s Pickleball Land Grab Continues As PPA Arrives In Spain
PPA Spain is more than a seven-event circuit. It is another move in the growing battle to shape…
PPA Tour
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Industry
What The Recent $225 Million Investment Into Pickleball Means For The Sport
Apollo Sports Capital has led a $225 million structured investment into Pickleball Inc., bringing the PPA Tour, Major…
Analysis
The Evolution of the Dink: Why Ben Johns Is Quietly Changing the Men’s Game
Ben Johns’ new compact two-handed dink may reveal the next tactical evolution in professional pickleball, where disguise is…
News
The Week Tama Shimabukuro Stopped Looking Like a Novelty
Fifteen-year-old Tama Shimabukuro’s Atlanta breakthrough showed why native pickleball players are beginning to reshape the men’s professional game.
News
Pickleball’s Endorsement Model Is Changing — And Stria May Have Moved First
Stria’s deal with Gabe Tardio introduces royalty-based earnings and signals a shift in how pickleball players and brands…
News
Pickleball Inc. Secures $225m Apollo Investment as PPA Tour and MLP Move Under One Platform
Pickleball Inc. has become the new parent company of the PPA Tour and Major League Pickleball after a…
News
Quang Duong’s Return Signals More Than a Comeback — It Exposes Pickleball’s Two-System Reality
Quang Duong’s return at the APP Sacramento Open highlights a growing divide in professional pickleball and the emergence…
News
Atlanta Begins to Shift: Early Upsets Open Men’s Draw as Round of 16 Looms
Early upsets in Atlanta reshape the men’s draw, while top seeds hold firm ahead of a crucial Round…
News
Atlanta Isn’t About Winning. It’s About Staying in the Season
The Veolia Atlanta Pickleball Championships will decide the final PPA Finals places, with narrow points races making early…
News
UPA Restores Proton After Sudden Ban, Underscoring Its Control of the Tour
Proton paddles return to pro play within weeks of a ban, highlighting the UPA’s authority over which brands…