News
Selkirk Acquires Bread & Butter in Pickleball’s Biggest Indie Buyout
Selkirk’s acquisition of Bread & Butter is more than a paddle deal. It signals a new commercial era…
pickleball equipment
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Equipment
The Paddle Problem: Why More Power Is Costing Players Points
Power paddles can feel like an upgrade, but for many amateur players they are reducing control, increasing errors…
MLP
UPA Restores Proton After Sudden Ban, Underscoring Its Control of the Tour
Proton paddles return to pro play within weeks of a ban, highlighting the UPA’s authority over which brands…
Analysis
The Paddle Market Is Losing Its Safety Net
JustPaddles’ Paddle Lab is introducing measurable data to a market long driven by marketing claims, putting pressure on…