Why Advertise With World Pickleball Magazine
World Pickleball Magazine is the leading global publication dedicated exclusively to pickleball. We deliver daily news, in-depth analysis, monthly magazine issues, and multimedia content to a highly engaged audience across six continents.
Our readers are not passive browsers. They are active players, coaches, club operators, tournament organisers, and equipment buyers who trust WPM as their primary source for the sport. When your brand appears alongside our content, it reaches people who are already invested in pickleball and ready to act.
Whether you are launching a new paddle, promoting a tournament, or building brand awareness in the fastest-growing sport in the world, WPM gives you a direct line to the audience that matters most.
Our Audience
WPM reaches a diverse, international readership united by their passion for pickleball. Our audience includes:
- Recreational and competitive players looking for equipment reviews, strategy tips, and event coverage.
- Club owners and facility operators tracking industry trends, new venues, and best practices.
- Tournament organisers and federation officials following governance, rule changes, and global expansion.
- Coaches and instructors seeking training methodologies, certification updates, and player development insights.
- Industry stakeholders including equipment manufacturers, retailers, and sports technology companies.
Our readers span the United States, Europe, Asia-Pacific, Latin America, and emerging pickleball markets. The majority are aged 25–65, with strong purchasing power and a demonstrated willingness to invest in gear, travel, and instruction.
Placement Options
We offer flexible advertising placements designed to integrate naturally with our content and maximise engagement:
- Website Display Ads — Premium banner positions across our homepage, article pages, category archives, and magazine landing pages. Available in leaderboard, sidebar, and in-article formats.
- Newsletter Sponsorships — Branded placements within our subscriber emails, reaching thousands of opted-in readers who actively open and engage with our newsletters.
- Magazine Issue Sponsorship — Full-page, half-page, or quarter-page placements in our monthly digital magazine issues, downloaded and read by our most dedicated audience.
- Dedicated Email Blasts — A standalone branded email sent to our subscriber list, giving your message undivided attention in a trusted inbox.
- Sponsored Content — Editorially crafted articles or features produced in collaboration with your brand, published on the WPM site and distributed through our channels.
- Podcast and Video Sponsorship — Audio and visual brand mentions within our podcast episodes and video content, reaching audiences across Spotify, Apple Podcasts, and YouTube.
Sponsorship Packages
We work with brands of all sizes, from emerging startups to established industry leaders. Our advertising team can build custom packages or offer standardised tiers to match your goals and budget:
- Single Placement — Ideal for testing the waters with a one-off banner ad, newsletter feature, or magazine page.
- Monthly Partnership — Sustained visibility across multiple touchpoints for a full calendar month, combining web, email, and magazine presence.
- Quarterly Campaign — A deeper commitment with rotating creative, performance reporting, and priority placement across all WPM channels.
- Event-Specific Sponsorship — Tie your brand to our coverage of specific tournaments, tours, or seasonal moments in the pickleball calendar.
All packages include performance reporting, creative guidance, and direct communication with the WPM media team.
Submission Specs
To ensure the best presentation of your brand across all placements, please follow these general guidelines:
- Web display ads should be delivered as high-resolution PNG, JPG, or GIF files. Animated formats are accepted for banner positions.
- Magazine placements require press-ready PDF files at 300 DPI with 3mm bleed.
- Newsletter assets should include a headline, body copy (50 words max), one image, and a destination URL.
- Sponsored content briefs should outline the key message, target audience, and any mandatory brand language.
Our design team can assist with creative production if needed. Detailed specs for each placement type will be provided upon booking confirmation.
Get In Touch
Ready to put your brand in front of the global pickleball community? Whether you have a specific campaign in mind or want to explore what’s possible, our advertising team is here to help.
Send us a message through our contact page with your company name, preferred placement types, and any campaign timelines. We will respond within two business days with availability and a tailored proposal.