Lamb’s Run Ends, but Australia’s Challenge Deepens at PPA Pickleball Cup
Liam Lamb's PPA Australia Pickleball Cup singles run ended against Grayson Goldin after his breakthrough victory over Dylan…
Free Tickets, Paid VIP: Inside the APP Louisville Open’s Commercial Strategy
The Humana APP Louisville Open offers complimentary general admission, paid VIP hospitality and a free city-centre festival. With…
Lamb Stuns Frazier as PPA Australia Exposes the Risks Facing the Leading Seeds
Liam Lamb defeats Dylan Frazier in straight games as the WALKER Australia Pickleball Cup delivers early surprises. Hunter…
PPA Virginia Beach: Goins and DiMuzio Stun Wright and Kovalova as Bellamy Targets Back-to-Back Titles
John Lucian Goins and Victoria DiMuzio produce the opening mixed doubles shock at Virginia Beach, while Chicago champion…
PPA Tour Splits Between Brisbane and Virginia Beach as Ranking Race Intensifies
The PPA Tour divides between Brisbane and Virginia Beach, creating different ranking opportunities. WPM examines the key draws,…
Pickleball’s Paddle Market: Why Brand Loyalty Is More Complicated Than It Looks
A study of 3,617 responses reveals surprising differences between paddle brand loyalty, customer satisfaction and purchasing behaviour. WPM…
Hong Kong Slam 2026: World Stars Set the Standard as Asia’s Leading Players Face a Defining Test
The Hong Kong Slam seedings bring the world's leading professionals together with Asia's strongest emerging contenders. We examine…
Waters Hits 202 as Bellamy Breaks Through and New Challengers Shake Up PPA Chicago
Anna Leigh Waters completed her 45th triple crown and reached 202 career PPA titles in Chicago, while Roscoe…
The Picklr Files for Bankruptcy: The Financial Reality Behind Pickleball’s Indoor Club Expansion
The Picklr's two corporate Chapter 11 filings expose the financial pressures behind one of pickleball's biggest indoor franchise…
Northern Crocs Win MLPA Brisbane After DreamBreaker Drama and Pacific Flame Revenge
Northern Crocs survived a dramatic DreamBreaker against The Coasters before overturning an earlier defeat to beat Pacific Flame…
Burnel Reaches Chicago Quarter-Finals as Doubles Outsiders Claim Their Chance
Emilien Burnel has beaten JW Johnson to reach Chicago’s last eight, while two lower-seeded men’s doubles partnerships will…
Chicago Opens Up: Johns and Frazier Exit as Burnel’s Breakthrough Run Reaches the Last 16
Emilien Burnel's remarkable Chicago run continues as Ben Johns and Jack Sock fall in men's doubles and Dylan…