pickleball fandom

Podcast

Pickleball Has Won the Participation Battle. Now It Has to Win the Attention Battle.

Calvin Innes joins the World Pickleball Podcast to explain why pickleball’s next challenge is turning players into fans.

May 1, 2026

Analysis

Pickleball Doesn’t Have a Reach Problem. It Has a Fandom Problem.

Streaming has made pickleball easy to access, but access alone does not build fandom. The real challenge now…

April 10, 2026

News

Streaming, archives, and creator conversation: How pickleball tours can build a 365-day fandom

Live broadcasts matter, but they are only the start. For pickleball to grow commercially, tours must build archives,…

March 18, 2026