What’s the Score?
The World Pickleball League (WPBL) has secured a landmark broadcasting agreement with Eurosport for its second season. This partnership will beam professional pickleball into more than 70 million homes across Europe, signalling a massive expansion in the sport’s global visibility. Following a successful debut, the league is now positioned to reach a mainstream audience through one of the world’s leading sports networks.
Hit it deeper!
The deal designates Eurosport as the official broadcast partner, a move that the WPBL describes as bringing the “pickleball revolution” to a global scale. The focus of the coverage will be on “sportainment”—combining high-level professional competition with engaging, fast-paced production values intended to attract both die-hard fans and casual viewers. This level of exposure is unprecedented for a pickleball league outside of North America and represents a significant commercial milestone for the sport’s international growth.
By partnering with Eurosport, the WPBL gains access to professional-grade broadcasting standards and a massive, pre-existing subscriber base. This ensures that the league’s top athletes will receive the visibility necessary to attract larger sponsors and increase the sport’s professional footprint in Europe. Fans can expect consistent schedules and high-definition coverage as the league moves into its most ambitious season to date.
The World Pickleball Verdict
Visibility is the lifeblood of any professional sport. For years, pickleball has thrived on YouTube and niche streaming platforms; this Eurosport deal moves the sport into the “Big Leagues.” When 70 million households have access to a sport at the push of a button, it stops being a “trend” and starts becoming a cultural staple. This partnership is likely the catalyst that will drive a massive surge in European club memberships and gear sales in 2026.
Chris Beaumont is the founder and Editor-in-Chief of World Pickleball Magazine. Chris follows the global game closely, reporting on the latest news, developments, stories and tournaments from all five continents. He also hosts the World Pickleball Podcast, interviewing people at all levels of pickleball. Chris is also an avid player, currently struggling to make the breakthrough from 4.0 to 4.5.