Wisconsin Welcomes 30,000 Sq Ft Pickleball Paradise: The Picklr's Bold Expansion
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The Picklr, a fast-growing pickleball franchise, is expanding to West Allis, Wisconsin, with a new 30,000-square-foot indoor facility featuring 10 professional-grade pickleball courts, a pro shop, and an event space. Located at the former Dunham’s Sports store, the club is scheduled to open in the summer of 2025. This expansion is led by Murko Capital Group and is part of a larger trend of increasing indoor pickleball facilities in Wisconsin due to high demand.
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The Picklr, a rapidly expanding pickleball franchise headquartered in Kaysville, Utah, has announced its latest ambitious venture: a new, expansive 30,000-square-foot indoor pickleball facility set to open in West Allis, Wisconsin. The new club will be strategically located at 2550 S 108th St., the former site of a Dunham’s Sports retail store, and is anticipated to welcome its first players in the summer of 2025. This state-of-the-art location will boast an impressive array of amenities, including 10 professional-grade pickleball courts, a fully stocked pro shop for all pickleball needs, and a dedicated private event space suitable for various gatherings and activities. The design and offerings of the West Allis club will mirror those of The Picklr’s existing successful facilities in Green Bay and Menomonee Falls, which have already attracted a significant number of pickleball players across Wisconsin.
The expansion into West Allis is being spearheaded by Murko Capital Group, a company that includes former Green Bay Packers and Wisconsin Badgers football star Mark Tauscher among its members. Murko Capital Group is responsible for guiding The Picklr’s growth strategy in the Midwest region, with a particular focus on Wisconsin. Their current portfolio includes two operational Picklr clubs, the forthcoming West Allis project, and plans for five additional locations across the state, indicating a significant commitment to developing pickleball infrastructure in Wisconsin. Amy Guerrero, marketing director of Murko Capital Group, expressed enthusiasm for the expansion, stating in a press release, "Pickleball is the fastest growing sport in the nation and demand for indoor pickleball courts has continued to grow... The Picklr offers a world-class experience complete with state-of-the-art clubs, all-inclusive, one-price memberships, combined with a ‘player-first’ optimal environment, and unmatched programming for all ages... The community will benefit from the best-in-class indoor pickleball experience offered anywhere as well as have reciprocal access to the other club locations nationwide".
The Picklr’s rapid expansion within Wisconsin is indicative of a broader trend, as pickleball continues its meteoric rise in popularity nationwide. Across the state, several other pickleball franchises, such as Pickleball Kingdom and Ace Pickleball Club, are also opening new clubs, and new racquet sports complexes are currently under development to meet the increasing demand. The need for indoor pickleball courts is particularly pronounced in Wisconsin due to its long winter months, which limit outdoor play, coupled with the sport’s widespread appeal to players of all ages and skill levels. The Picklr’s facilities are specifically designed to address this growing demand by providing year-round access to high-quality courts, professional training programs, and community-based activities. Upon its completion, the West Allis location will not only significantly improve access to pickleball for residents in the Milwaukee metropolitan area but will also offer its members the added benefit of reciprocal playing privileges at other Picklr locations throughout the country.
The World Pickleball Verdict
The Picklr's decision to establish a large, indoor pickleball facility in West Allis, Wisconsin, is a strong indicator of the sport's robust and sustained growth in regions with challenging weather conditions. The 30,000-square-foot "pickleball paradise" with 10 professional-grade courts, along with amenities like a pro shop and event space, signifies a significant investment in creating a premier playing experience. The involvement of Murko Capital Group, including a high-profile figure like Mark Tauscher, underscores the serious business interest and belief in pickleball's potential. This expansion, along with similar developments by other franchises, highlights the increasing demand for indoor pickleball facilities to accommodate year-round play. The promise of reciprocal access to other Picklr locations nationwide adds further value to memberships. The Picklr's bold move in West Allis not only enhances the local pickleball scene but also contributes to the broader infrastructure development needed to support the sport's continued explosive growth across the United States.