Shrey Surya Mishra Re-Signs with Maxwill After Golden 2024 Season
What's the Score?
Maxwill Pickleball Sports has announced that they have re-signed Shrey Surya Mishra, a prominent Indian pickleball player, following his exceptional performance during the 2024 season. Mishra's success in 2024 included winning gold and bronze medals at international events and triumphs in major Indian team championships.
Hit it deeper!
Maxwill Pickleball Sports has secured the continued partnership of one of India's leading pickleball talents, Shrey Surya Mishra, by announcing his re-signing with the company. Mishra is recognised as one of India's top-ranked and most promising athletes in the sport. This decision follows what was described as a "spectacular 2024 season" for Mishra, where he achieved significant milestones in his playing career.
During his standout 2024 season, Shrey Surya Mishra earned a Gold medal at the English Open in the Advanced 4.0 Challenger Division. He also secured a Bronze medal at the World Pickleball Series event held in Hong Kong. Beyond international success, Mishra also claimed victories at two of the largest team pickleball events in India: the Maxwill 360 Team Championship and the Mark10 Team Championship. A particularly notable achievement was his victory over Kenta Myoshi, Japan's number one-ranked player, during the Indian Open 2025. The source highlights that Mishra has consistently demonstrated his capabilities with "consistent podium finishes" at various tournaments, including the Nepal International Open and the Chhattisgarh State Championship, solidifying his reputation as a formidable competitor. Throughout this successful period, Mishra has served as both a champion athlete and a true brand ambassador for Maxwill at both local and international tournaments.
The new agreement extends beyond just his role as a player. As part of the deal, Mishra will continue serving as the Instagram Manager for Maxwill Pickleball Sports. In this capacity, he is responsible for curating and creating content for the brand's online presence. This includes developing exclusive behind-the-scenes footage, training clips, and inspiring reels designed to engage pickleball fans and contribute to the overall growth of the sport online. Andre Roberts, the Global Business Development Manager at Maxwill Pickleball Sports, offered high praise for Mishra, stating that he "embodies the essence of Maxwill Pickleball—excellence, grit, and leadership". Maxwill anticipates that its digital footprint and engagement with the global pickleball community will experience further growth under Mishra's management of their Instagram presence.
The World Pickleball Verdict
The re-signing of Shrey Surya Mishra by Maxwill Pickleball Sports underscores several key trends in the sport. Firstly, it highlights the importance of brands investing in and retaining top talent as ambassadors, especially in rapidly growing markets like India. Mishra's impressive list of victories in 2024 makes him a valuable asset, both for his performance on the court and his marketability. Secondly, the continuation of his role as Instagram Manager demonstrates the increasing recognition among pickleball companies of the power of digital content and player-driven narratives to connect with fans and promote the sport. Players are not just athletes but also content creators and influencers. Maxwill's expectation that Mishra's efforts will help their "digital presence soar" suggests a strategic integration of athlete performance and online engagement. This move solidifies Mishra's position as a leading figure in Indian pickleball and reflects Maxwill's commitment to leveraging player partnerships for brand growth and sport development.