PPF Partners with Skechers and Kinetiqq to Boost Philippine Pickleball
What's the Score?
The Philippine Pickleball Federation (PPF) has taken significant steps to advance the sport within the Philippines and internationally by announcing two key partnerships. The federation has secured agreements with global sports and lifestyle brand Skechers, making them the official footwear partner, and with Kinetiqq, a local innovator in athlete recovery solutions. These collaborations aim to support Filipino pickleball athletes and elevate the sport's profile in the country.
Hit it deeper!
The Philippine Pickleball Federation (PPF) is asserting its position as the leading organisation for promoting pickleball among Filipinos with these strategic alliances. The two high-profile partnerships were announced recently and are expected to provide a significant boost to Philippine pickleball, both domestically and on the international stage.
The partnership with Skechers designates the globally recognised brand as the official footwear partner of the PPF. Skechers, known for its blend of performance, innovation, and comfort, will be providing support to Filipino athletes as the PPF works towards its goals of elevating the sport. The association with a brand as recognisable as Skechers is also seen as a move that will lend a recognisable global name to the PPF and enhance its status. This partnership addresses a fundamental need for athletes – appropriate and high-quality footwear, which is crucial for performance and injury prevention in a dynamic sport like pickleball.
The PPF's second new partner is Kinetiqq, a company specialising in the manufacture of recovery products specifically designed for athletes. Recovery is a critical, often overlooked, component of athletic performance, from warming up before play to cooling down afterward. Kinetiqq is set to bring what are described as "cutting-edge tools and techniques" to help Filipino pickleball players recover more quickly and effectively. The goal is to enable optimal, top-tier performance in subsequent matches while simultaneously helping to minimize the risk of injuries. Kinetiqq is noted as being a popular recovery brand among many Filipino athletes across various sports. Through this official partnership, Filipino picklers will gain access to "world-class recovery solutions that all athletes wish to have".
These two new partnerships underscore the Philippine Pickleball Federation's ongoing and strong commitment to improving and growing pickleball within the Philippines. The focus on both performance-related gear (footwear) and athlete well-being (recovery) through these specific collaborations highlights a comprehensive approach to athlete development. The source indicates that the PPF is actively seeking more such vital collaborations to further elevate the sport to even greater heights. These recent announcements represent concrete steps in their stated mission.
The World Pickleball Verdict
The Philippine Pickleball Federation's partnerships with Skechers and Kinetiqq are more than just sponsorship deals; they are strategic alliances that directly impact athlete performance and the sport's professional image in the Philippines. The Skechers partnership provides essential equipment and global brand visibility, crucial for attracting players and promoting the sport. The Kinetiqq partnership addresses the vital aspect of athlete health and recovery, which is key to sustained performance and reducing injury rates. By focusing on these fundamental areas, the PPF is demonstrating a forward-thinking approach to developing Filipino pickleball talent and raising the sport's overall standard. These collaborations signal the PPF's ambition and are positive indicators for the future growth of pickleball in the country.