The Dink & PodPlay Launch 'ClipTHAT': Your Everyday Pickleball Highlight Could Be America's Next Viral Moment
What's the Score?
New York, USA – Two prominent names in the pickleball world, The Dink and PodPlay, have joined forces to launch an exciting new initiative called "ClipTHAT". This content series is designed to shine a spotlight on recreational pickleball players across the United States by showcasing their best plays, most thrilling rallies, and other entertaining moments captured on court. The program utilises in-venue replay technology available at PodPlay-equipped facilities, allowing everyday players to easily capture and submit their highlight-reel worthy moments for a chance to be featured on popular social media channels.
Hit it deeper!
The collaboration between The Dink, a leading pickleball media and news outlet, and PodPlay, a technology platform for modern recreational venues, aims to elevate the visibility of the vast amateur pickleball community. Their new "ClipTHAT" series specifically targets the "everyday players" in the United States, providing them with a unique opportunity to gain recognition.
The core mechanism of 'ClipTHAT' relies on the technology deployed by PodPlay. PodPlay offers an "all-inclusive technology platform" for venues, including features like scoreboards, door access, and crucially, customer-initiated replays. At facilities equipped with PodPlay's tech, players can use this replay functionality to capture their favourite points or sequences. They are then invited to submit these "standout clips".
The selected highlights from these submissions will be featured across the various social media channels of both The Dink and PodPlay. This exposure offers recreational players a chance to have their skills and entertaining moments seen by a wide audience within the pickleball community and potentially beyond, positioning their play as the "best plays, wildest rallies, and most entertaining moments from everyday players across the country".
Quotes from the leadership of both organisations highlight the goals of this partnership. Max Kogler, CEO of PodPlay, expressed excitement about using the collaboration to provide a platform for the "incredible talent within the pickleball community" and to showcase PodPlay's technology while highlighting the "fun they are having playing it". Thomas Shields, Founder & CEO of The Dink, noted that combining PodPlay's technology and growing distribution with The Dink's significant media reach creates a "perfect opportunity to spotlight the everyday player in a totally unique way" as the overall amateur skill level rises. This initiative is positioned as a way to celebrate the sport's "vibrant community and the sport's unsung heroes".
The World Pickleball Verdict
The launch of 'ClipTHAT' is a smart and engaging initiative that directly connects the technological advancements in sports venues with the desire of amateur players to share their moments of glory. By leveraging PodPlay's in-venue replay technology, the program makes it easy for recreational players to create content, removing a barrier that often prevents amateur highlights from gaining traction. The partnership with The Dink, a major media voice in pickleball, ensures that the best of these clips will reach a massive audience. This not only provides entertainment but also serves to promote the rising level of play within the amateur ranks and inspire more players to engage with the sport. 'ClipTHAT' effectively turns local pickleball courts into potential stages for viral content, celebrating the grassroots passion that fuels the sport's growth and reinforcing the idea that anyone, anywhere, could produce "America's Next Viral Moment" on the pickleball court.