Agua Plus Hydrates Major League Pickleball: A Partnership for Growth and Wellness
What's the Score?
Agua Plus has officially become the official water of Major League Pickleball (MLP) starting with the 2025 season. This significant partnership positions Agua Plus as the primary hydration provider for players, officials, and fans at all MLP games and events. The collaboration underscores the increasing popularity of pickleball and Agua Plus's commitment to health and wellness in American sports.
Hit it deeper!
The alliance between Agua Plus and Major League Pickleball marks a key moment for both entities. For MLP, presented by DoorDash, securing Agua Plus as its official water demonstrates the league's growing prominence and appeal to health-conscious brands. This partnership ensures that a specific brand of alkaline water will be exclusively available at all league events, ranging from televised competitions on ESPN and Fox Sports to on-site brand activations. This visibility will place Agua Plus directly in front of a dedicated audience of pickleball enthusiasts across the 22 major U.S. markets where MLP has teams. The MLP season culminates in August with the crowning of champions in New York City's Central Park, providing a high-profile platform for Agua Plus throughout the season.
Agua Plus, described as an innovative alkaline water brand, emphasizes its focus on providing a healthy and convenient hydration solution. A unique feature of Agua Plus is its exclusive All-Scratch!® technology, which allows consumers to personalize their bottle labels, thereby preventing mix-ups. This focus on consumer needs and quality of life aligns with the brand's broader mission. The partnership with MLP follows recent growth in Agua Plus's brand awareness, both online and in major US markets, as well as a recent partnership and investment by Floyd Mayweather. Chad Willis, the Founder and CEO of Agua Plus, expressed his enthusiasm for the long-term partnership, highlighting its role in the continued growth of pickleball.
The importance of hydration in dynamic sports like pickleball cannot be overstated. Jacob Cohen, vice president of sponsorships for the United Pickleball Association, also emphasized the essential role of hydration for both players and fans in any outdoor sport. Agua Plus, with its "enriched and balanced formula," positions itself as the ideal beverage to not only quench thirst but also contribute to the overall well-being of athletes. This collaboration reflects Agua Plus's desire to be a central part of American sports and its dedication to promoting health and wellness. The combination of MLP's energetic nature and Agua Plus's innovative approach promises a positive experience for both fans and athletes, emphasizing conscious and effective hydration.
The World Pickleball Verdict
The partnership between Agua Plus and Major League Pickleball is a strategic move that benefits both organizations. For Agua Plus, becoming the official water of a high-growth sport like pickleball provides significant brand visibility and access to a health-conscious demographic. This association reinforces Agua Plus's image as a premium hydration choice aligned with athletic performance and well-being. For Major League Pickleball, securing a dedicated hydration partner like Agua Plus enhances the player and fan experience by ensuring access to a quality product throughout the season. The presence of Agua Plus at televised events and local tournaments will further integrate the brand within the pickleball community. This collaboration signifies the increasing commercial appeal of pickleball and the growing trend of beverage brands aligning with sports to promote their products and health-focused messaging. It's a mutually beneficial relationship that supports the growth of pickleball while elevating Agua Plus's brand recognition in the sports and wellness market.